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8 Jul 2019

Getting lost can be one of the most frustrating experiences. Nobody likes feeling confused and overwhelmed – thrown out of their safe zone and left to fend for themselves. When you are on a mission to get somewhere, you want your journey to be smooth and simple – that’s where wayfinding systems come in.

With wayfinding design, companies can react to customer pain points before they ever have a chance to rise. This implies that you can avoid any of the bad associations that may crop up when individuals begin to relate your brand name with feeling lost or bewildered. Obviously, before you can begin working alongside your wayfinding consultants to design the perfect map for your environment, you will need to determine what types of...